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Ruth is a Fellow of the Market Research Society and a well known research practitioner. She set up Ruth McNeil & Associates in 2010. Before that, she was MD of Response Consulting Ltd. She was a board member of Research International for 15 years and whilst there was responsible for the company's close relationship with and extensive research for Business in the Community. Ruth sat on the BiTC cause related marketing Leadership Committee and is a leading authority on brand research in general and social equity and business to business research in particular. Ruth is a highly respected figure in market research circles and a frequent speaker for both the Market Research Society and ESOMAR (European Society of Market and Opinion Research). She has recently spoken extensively in the USA following the publication of her book "Business to Business Market Research: Understanding and Measuring Business Markets" published by Kogan Page.
Ruth takes an active role in industry events (in particular BIG, the Business Intelligence Group) and undertakes the annual MRS training on International research. Much of her work, both qualitative and quantitative, is international in nature.
At a personal level, Ruth is Vice Chair of the Practical Action trustees (a voluntary sector organisation based in Rugby working in international development, helping countries such as Bangladesh and Zimbabwe and Peru develop "small technology"). She also sits on the Population and Sustainability Network committee - an NGO set up to provide a forum for debate on population and consumption issues.
Ruth works with an extensive group of Associates with a wide range of experience from the commercial, research and voluntary sectors. Many of these have worked together for some time. They form an experienced and practiced team - a "safe pair of hands". Profiles of three of the associates are provided below:
Elaine Asbridge:
Elaine, a long term associate, with previous experience at BMRB and at a French agency, is an experienced linguist and business to business researcher. She and Ruth have worked together as directors at Research International and have worked on many multinational and domestic research projects covering the financial, business and pharmaceutical areas in the past 6 years. Elaine like Ruth, is an experienced qualitative researcher but with quantitative expertise. Recently they have worked together on several large corporate social responsibility and networking projects on behalf of drinks companies and others.
David Cahn:
David, previous vice chair at Research International, specialises in larger and complex quantitative data collection and research programmes. Recently David and Ruth have worked together on very large UK research programmes involving numberous constituencies for a large non profit making organisation. David has particular expertise in developing computer-mediated and online projects.
Alison Barnes: is a researcher with both client side and agency experience. She has worked at BUPA, NOP, Research International, and Milward Brown and works across the commercial and public sector environment with particular recent experience of social housing issues and primary care trusts.
Experience includes working with:
Adobe
Allianz Cornhill
Age Concern
Avon Cosmetics
Barclaycard
British Council
BT
BP
British Gas
BskyB
C & E Advisory (social marketing consultancy)
CEFIC (Chemical Trade Association)
Clifford Chance
Consumer Focus
GlaxoSmithKline
Investors in People
InBev
Marks and Spencer
Motorola
National Westminster Bank
NES (NHS Education, Scotland)
Nokia
PRCA Public Relations Consultants Association
Royal Bank of Scotland
Rugmark
Shell
Stopgap Group
Nestle
Norwich Union/Aviva
Practical Action
Unilever
Vodafone
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